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New Fragrance by Initio Parfums Privés: Oud For Happiness (2021)

Initio Parfums Privés’ latest Eau de Parfum centres around the prized ancestral material of oud, which boasts a psychoactive and spiritual dimension. The fragrance ignites a spark of positivity in you, while still exploring all of those luxurious, opulent and addictive notes you’d expect from an Initio Initio Parfums Privés.

Can a scent make you feel happier? Oud For Happiness is a portal to modern bliss, a richly stylish oud fragrance uniquely designed to inspire an elevated mood and a surge of confidence. It amplifies the benefits of the rare Indian oud through a puff of freshly-cut narcotic grass, energizing and uninhibited. The result is addictive, a stimulating and inspiring fragrance that can make the wearer stand taller and look sharper—a truly magical potion. Not everything does what it says on the bottle—lucky for you, Oud For Happiness delivers exactly what it promises.

The Story Behind This Scent

This INITIO PARFUMS PRIVÉS perfume celebrates all-things-oud. Rich in terpenoids, which wield natural sedative and anti-anxiety powers, the effects of oud on your mood are proven: they rebalance your energy levels, while relaxing both the body and mind. Oud For Happiness also encourages you to unlock your self-confidence as it directly appeals to your senses. All in all, this niche fragrance quite literally takes your happiness to the next level.

But that’s not the only reason why oud should be celebrated. Nicknamed “wood of the gods” and “black gold”, oud is naturally created when the agar tree becomes infected; the tree produces a dark, dense and fragrant resin as a safety mechanism. This resin seeps into the very heart of the wood, the end result being the unique scent of oud. And it’s not only an honoured ingredient in medicinal and cultural respects—it’s used for healing purposes and to encourage meditation—but it’s also one of the most prized possessions in the world of perfumery.

INITIO PARFUMS PRIVÉS bottle the energy of oud, and pair it with the dynamic forces of sacred geometry. The fragrance nods to powerful symbols and ideology, as reflected in the bottle’s design. It ties into the concept of the Tree of Life, which symbolises the connection between the fertility of earth and heaven, the connection between mankind and God.

You Will Love This If…

If you fell in love with INITIO PARFUMS PRIVÉS Oud For Greatness, then you’ll love Oud For Happiness Eau de Parfum; it’s built around the same expensive woody accord, so it ties into “The Black Gold Project” collection perfectly. And of course, if you love the way that Initio fragrances toy with your emotions and lift your mood, then you’ll love this joy-inducing and stress-relieving scent; it allows you to inhale your way to happiness.

Available at approved Boutiques and online at


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