Imaginarium

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14 minutes ago
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IMAGINARIUM by Liquides Imaginaires

A theater of olfactory fantasy, great recreation of the senses, make the hybridization of citrus its new creative language.

Philippe Di Méo embarked on a journey to explore and reinvent the world of citrus in perfumery.

Recognizing that all citrus fruits are natural hybrids, Philippe delved into the rich history and science of citrus hybridization. His goal was to push the boundaries of traditional citrus fragrances and create a collection which is focused around naturality, infuses fantasy and manifests happiness.

Givaudan was to be the perfect partner for this project with 250 years of experience and expertise in fragrance creation and a great respect for nature, which is at the heart of all their perfume formulations.

At the heart of its creator, Philippe Di Meo’s idea, was an Imaginarium, to facilitate the free thinking of emerging perfumers, to expand their minds, and generate fresh blends in a place where their imaginations were free to thrive.

The young perfumers went onto redefine the genre of citrus fragrance. With the use of AI they have unlocked revolutionary hybrids and given birth to long lasting, eco & vegan friendly collection of eau de parfums.