Big News for Niche Lovers: THoO Is Here!

THoO Fragrance (The House of Oud) is a luxury niche perfume house that celebrates the artistic soul of perfumery. Born from the collaboration between a master perfumer and a skilled oud craftsman, the brand embodies a perfect fusion of tradition and modern creativity.

At the heart of THoO lies a deep respect for oud, one of the most precious ingredients in the fragrance world, reimagined through bold, contemporary compositions.

What truly sets THoO apart is its artistic vision. Each fragrance is created like a piece of art—emotion-driven, expressive, and unconstrained by conventional rules. This philosophy extends beyond scent to design: every bottle is hand-painted, making each piece unique, just like the fragrance it holds.

THoO’s collections explore contrasts—light and shadow, sweetness and darkness, softness and power. From gourmand creations like What About Pop to dark, sensual blends like The Time and Crop, the brand appeals to those who seek originality and depth in their perfume wardrobe.

More than just a fragrance house, THoO is a celebration of craftsmanship, emotion, and individuality, designed for true perfume connoisseurs who appreciate scent as an art form rather than a trend.

THoO Fragrances is available in our Boutiques and online at agoratopia.com