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UNLOCK IRIS DEBONAIR
AN ADDICTIVE NEW FOUGÈRE FLORAL CREATION THAT OPENS THE DOORS TO AN AESTHETE'S MANOR. A FRAGRANCE WORN AS A SEAL OF ELEGANCE. IRIS ONE OF THE FINEST INGREDIENTS IN PERFUMERY DEBONAIR FROM OLD FRENCH “DE BON AIRE”, MEANING “FROM A GOOD FAMILY“. CHARLES CREED A DEBONAIR AESTHETE INSPIRED BY CHARLES CREED, FIFTH GENERATION OF THE CREED FAMILY, AN AESTHETE WHO CHALLENGED CONVENTION AT THE TURN OF THE 20TH CENTURY. A VISIONARY FASHION DESIGNER SERVING HIGH SOCIETY, WHO OWNED THE R
Sep 22


Filippo Sorcinelli: Fragrance as Art
Filippo Sorcinelli is an Italian artistic fragrance house where perfume becomes a form of artistic expression. Founded by artist, musician and perfumer Filippo Sorcinelli, the brand brings together fragrance, music, architecture, art and emotion, creating an olfactory universe that is deeply personal and unconventional. Rather than simply following traditional perfume structures, Sorcinelli draws inspiration from places, memories, spirituality, nature and human experiences. E
Sep 14


OUD VELVET MOOD
With its soft, enveloping texture, OUD velvet mood hinges on oud to build a sillage inspired by the unique sensuality of sand in the desert. A fabric-inspired fragrance that conjures up velvet's carnal, sophisticated texture. Among dunes undulating in the desert winds and gleaming, shimmering stars, sand brings to mind a scrap of velvet – one that irresistibly calls to be touched. Heated through by the sun, it emanates surprising warmth and infinite softness... OUD velvet moo
Sep 3


ORMAIE: The Art of Haute Parfumerie
ORMAIE is a French haute parfumerie house founded by Baptiste Bouygues and Marie-Lise Jonak, born from a shared passion for art, nature and exceptional perfumery. The Maison approaches fragrance as an artistic expression—one where emotion, memory and craftsmanship come together to create something deeply personal. At the heart of ORMAIE is a commitment to exceptional natural raw materials. Each ingredient is carefully selected for its quality, character and ability to bring d
Sep 1


Lorenzo Pazzaglia: Where Scent Becomes Emotion
From the heart of the Marche region to the world of artistic perfumery, Lorenzo Pazzaglia’s story is one of passion, instinct and an extraordinary connection between food, memory and fragrance. Before becoming a perfumer, Lorenzo grew up surrounded by the aromas of his family’s restaurant. The sizzling of a pan, Sunday ragù, freshly prepared ingredients and the warmth of homemade food became some of his earliest olfactory memories. Over time, these experiences shaped the way
Aug 17


WHAT IF SCIENCE HAD CRACKED THE CODE TO JOY ?
INTRODUCING THE COLLECTION SUPERCHARGED YOU DON’T JUST WEAR A FRAGRANCE. YOU CHARGE UP, YOU ACTIVATE A NEW STATE OF BEING. emotional substances that are super dosed with active molecules designed by the power of science to trigger joy in many forms super dosed DRIVEN BY EMOTION BACKED BY SCIENCE FORMULAS CALIBRATED AROUND PATENTED ACTIVE MOLECULES, SELECTED FOR THEIR PROVEN INTERACTION WITH THE NERVOUS SYSTEM FEEL ALIVE NO MATTER WHAT WILD RUSH HITS LIKE A CHARGE. BACKED BY S
Jul 30
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